The Nike Bowery Stadium 'The Wave' Exhibit is a Surf and Skate Oasis

By: Jordan Sowunmi - Published: Jul 21, 2011 • References: nike and highsnobiety
The Nike Bowery Stadium 'The Wave' exhibit in New York is probably the closet thing to a heavenly oasis for skateboarders and surfers in North America.

The Nike Bowery Stadium 'The Wave' exhibit is a carefully curated collection of skate and surf materials from Nike Range that focuses on specific items like sweaters, hoodies and board shorts while displaying different elements of skate and surf history.

The Nike Bowery Stadium 'The Wave' exhibit is a part of Nike's 'Just Do it' summer campaign, which will see the Stadium play host to live musical performances, lectures, and film screenings that will showcase classic surf and skate movies while including videos from Nike's skate and surf teams.

The Stadium even includes ramps and rails ready for action. This Nike Bowery Stadium is a must see for any skate, surf or municipal history fan who is in New York City during the summer of 2011.

Implications - One of the most effective ways a company can draw stronger attention to their brand is by making their storefront a destination point. By utilizing an avant-garde store design or featuring a radical, if short term, store alteration, the company lures consumers to their store as a museum of sorts. It shows the company's thirst for creativity and willingness to buck convention and routine.