This Nik Hartley Zoo Magazine fashion photography spread features model Alex Bennett looking rough and tough with a scratched-up face to match his hoodlum stares. Bennett's prime accessory for the shoot is Next model Naomi.
Stylist Matthew Josephs pairs Bennett's abused look with baseball caps, slummy sweats, uneven socks, old-school basketball sneakers and tank tops.
Implications - The daring and confrontational quality of this Nik Hartley pictorial taps into the badass "punk rock" aesthetic of hip culture in a bold and dramatic way. Fashion that is unapologetic and controversial is fashion that gets people talking, so it's no surprise that Nik Hartley has tapped into that aesthetic in order to make a mark on his target audience.
Stats for Roughed-Up Editorials
Trending: Older & Chilly
Research: 3,865 clicks in 305 w
Interest: 4 minutes
Concept: Nik Hartley Zoo Magazine
Related: 104 examples / 80 photos
Segment: Males, 18-35
Comparison Set: 38 similar articles, including: badass bomber shoots, 50s revival photography, and battered brotography.
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