This Party Celebrates the Formula One’s Only Night Race

By: Katherine Pendrill - Aug 28, 2015
References: singaporegp.sg & themalaymailonline
Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an opportunity to engage in the celebrations. Rather than containing an event to one area, a city-wide party is the perfect way for an organization to bring a greater number of people together.

On August 28th, Singapore will host a city-wide event in honor of Formula One’s only night race. To celebrate the Grand Prix, the city will host a number of different activities, lifestyle events and dining experiences. Throughout the city, residents will have an opportunity to watch outdoor theater, dine at gourmet pop-up restaurants and purchase official Formula One merchandise. All of the events are designed to ensure that city residents are able to celebrate this year's Grand Prix Season Singapore.

While hosting a series of city-wide events may be challenging, this approach can help brands reach a broader range of consumers and ensure that no one feels excluded from the celebrations.