My Blue Guard High Performance Addresses the Effects of Digital Stress
Laura McQuarrie — March 17, 2020 — Fashion
References: givaudan & cosmeticsbusiness
Givaudan Active Beauty's My Blue Guard High Performance night cream features an active cosmetic ingredient called Synchronight and a fragrance technology called DreamScentz that's designed to enhance the sleep experience. Thanks to the inclusion of Synchronight, which is made from gardenia fruit extract, the night cream specifically helps to address the effects of digital stress on the skin.
When exposed to the blue light emitted by the screens of electronic devices, some visible signs of aging can be accelerated and the natural sleep cycle can be disrupted. Synchronight is an ingredient that's activated by the microbiome and helps to preserve the natural skin melatonin release cycle and stimulate rejuvenation for skin that's less stressed and healthier-looking.
Image Credit: Givaudan Active Beauty
When exposed to the blue light emitted by the screens of electronic devices, some visible signs of aging can be accelerated and the natural sleep cycle can be disrupted. Synchronight is an ingredient that's activated by the microbiome and helps to preserve the natural skin melatonin release cycle and stimulate rejuvenation for skin that's less stressed and healthier-looking.
Image Credit: Givaudan Active Beauty
Trend Themes
1. Digital Stress - Opportunity for developing products or services that address the negative effects of digital stress on the body and mind.
2. Sleep Enhancement - Potential for creating innovative solutions that enhance the quality and restfulness of sleep.
3. Anti-aging Skincare - Disruptive innovation opportunities in developing skincare products that combat the visible signs of aging accelerated by blue light exposure.
Industry Implications
1. Cosmetics - Continued growth and innovation in the cosmetics industry through the development of products that specifically address digital stress and its effects on the skin.
2. Health and Wellness - Increasing demand for products and services that focus on promoting better sleep and reducing the negative impacts of digital stress on health.
3. Technology - Opportunity for tech companies to develop blue-light-blocking technologies or other solutions that mitigate the disruptive effects of digital stress on sleep patterns and overall well-being.
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