Evie & Hank
Going Like Sixty — February 4, 2008 — Fashion
References: breakingnews.iol.ie
Nicole Kidman and Keith Urban will launch a new fashion line called Evie and Hank, their all too cute nicknames for each other. I guess Nick and KiKi wasn't acceptable.
Urban had sold Hank and Evie tees on his website, but now the married celebrity couple thinks their fame will bring them new fortunes with a global brand.
Implications - The Evie and Hank line is an innovation for the fashion industry. The collaboration between celebrities and fashion collections is a new way for celebrities to capitalize on their fame without using the big screen. Though most celebrities have lines of cologne and other products, they should not be afraid to pursue ventures that require much more investment.
Urban had sold Hank and Evie tees on his website, but now the married celebrity couple thinks their fame will bring them new fortunes with a global brand.
Implications - The Evie and Hank line is an innovation for the fashion industry. The collaboration between celebrities and fashion collections is a new way for celebrities to capitalize on their fame without using the big screen. Though most celebrities have lines of cologne and other products, they should not be afraid to pursue ventures that require much more investment.
Trend Themes
1. Celebrity-fashion Collaboration - Collaborations between celebrities and fashion collections are disrupting the fashion industry by allowing celebrities to capitalize on their fame and create global brands.
2. Expanding Celebrity Product Lines - The trend of celebrities launching product lines beyond the traditional cologne and perfume categories is disrupting the consumer goods industry and providing new investment opportunities.
3. Personal Branding in Fashion - The emergence of fashion lines tied to personal brands, like the Evie and Hank line, is disrupting the fashion industry and opening up new avenues for celebrities to monetize their fame.
Industry Implications
1. Fashion - The fashion industry is experiencing disruption through celebrity collaborations and innovative product lines, offering opportunities for growth and brand expansion.
2. Consumer Goods - The consumer goods industry is being disrupted by celebrities launching product lines beyond the traditional categories, creating new investment opportunities and brand diversification.
3. Personal Branding - The trend of personal branding in the fashion industry is disrupting the traditional celebrity-fan relationship, providing new avenues for celebrities to monetize their fame and expand their brand reach.
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