Evie & Hank

By: Going Like Sixty - Published:   Updated: Mar 31 2011 • References:
Nicole Kidman and Keith Urban will launch a new fashion line called Evie and Hank, their all too cute nicknames for each other. I guess Nick and KiKi wasn't acceptable.

Urban had sold Hank and Evie tees on his website, but now the married celebrity couple thinks their fame will bring them new fortunes with a global brand.

Implications - The Evie and Hank line is an innovation for the fashion industry. The collaboration between celebrities and fashion collections is a new way for celebrities to capitalize on their fame without using the big screen. Though most celebrities have lines of cologne and other products, they should not be afraid to pursue ventures that require much more investment. Stats for Nicole Kidman & Keith Urban Launch Fashion Line Trending: Older & Chilly
Traction: 3,254 clicks in 373 w
Interest: 2.5 minutes
Concept: Nicole Kidman & Keith Urban Launch Fashion Line
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: celebrity underwear endorsements, compact towable workstations, and magnetic audio connectors.