Rockstar
This is one of the most random specialized blogs I have ever come across: A photoblog entirely dedicated to owl tattoos--and as Owl Tattoos clarifies, not tattoos on owls, as that would be wrong.

There is the good, the bad and the ugly of the tattoo world featured in this selection. The Owl Tattoos blog is certainly one to visit when you are seriously bored, or if you love owls.

Implications - With the proliferation of online blogging, consumers now have a platform to share their interests with a community of like-minded individuals. These blogs also act as a resource for those trying to better understand a particular subculture. Corporations that are active on the blogosphere are more likely to establish longstanding consumer relations than those who neglect the social media tool.