Food Fighters Universe Connects Food and Web3
Laura McQuarrie — April 6, 2022 — Business
References: prnewswire
The foodpreneurs behind the world's first Bored Ape restaurant, Bored & Hungry, newly announced Food Fighters Universe as the first NFT-backed restaurant group. With an NFT collection aiming to "save the restaurant industry," Food Fighters Universe is simultaneously building gathering places for people to meet in the metaverse.
Those who hold Food Fighters NFTs will be granted access to special events, rewards and perks in Web3 and real life, including tickets and line hopper passes to the Food Fighters Festival, and hidden restaurants. Andy Nguyen says, "We launched Bored & Hungry to show people that NFTs are more than 'just a JPEG', that the IP can be used to create brands and businesses."
The NFT collection features artwork by frothyoatmilk, which depicts pizza, ramen, ice cream and more with unique traits.
Those who hold Food Fighters NFTs will be granted access to special events, rewards and perks in Web3 and real life, including tickets and line hopper passes to the Food Fighters Festival, and hidden restaurants. Andy Nguyen says, "We launched Bored & Hungry to show people that NFTs are more than 'just a JPEG', that the IP can be used to create brands and businesses."
The NFT collection features artwork by frothyoatmilk, which depicts pizza, ramen, ice cream and more with unique traits.
Trend Themes
1. Nft-backed Restaurant Groups - An innovative trend of NFT-backed restaurants group to provide unique opportunities for customers and save the restaurant industry.
2. Web 3.0 Food Economy - There is a trend for Foodpreneurs to create gathering places in the metaverse for customers to hold events and earn perks via NFTs.
3. Nft-enabled Business Models - NFT collections are being used as a tool to create business models and brands beyond digital art, an innovative concept with vast potential.
Industry Implications
1. Food Industry - The food industry has an opportunity to incorporate NFT-backed business models to provide unique perks and experiences for customers.
2. Technology Industry - The technology industry has the potential to create Web3.0 platforms that could facilitate the creation of NFT-backed businesses and brands, enabling restaurant groups like Food Fighters Universe to exist.
3. Art Industry - Combining NFTs with art in innovative ways, like featuring food art with unique traits, can create new market opportunities and business models for the art industry.
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