Marissa Brassfield
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To hedge against a drop in ticket sales for the 2009 Super Bowl in Tampa, Florida, the NFL is making a Herculean effort to entice global corporate clients to attend the February festivities. With the launch of ‘NFL on Location,’ the National Football League’s hospitality unit, the NFL hopes to continue to attract well-heeled global sports fans to the Super Bowl on February 1, specifically in Canada, Japan, Mexico and the United States. The NFL rolled out ‘NFL on Location’ for the 2006 season, but have been promoting corporate packages for four years. As Bloomberg reports, Frank Supovitz, the league’s senior vice president for events, cited an example from last season, where fans from Mexico attended the Super Bowl for the first time.  Corporate hospitality is a natural business evolution for the NFL, which began arranging travel and entertainment for companies for the 2006 Super Bowl, Supovitz said. Along with premium tickets, the league controls thousands of hotel rooms blocked out years in advance of the title game. Other perks include premium parking, gift bags, private stadium access, parties in and around the game, and the chance to choose seats months in advance.
(bloomberg)References: nfl.info, bloomberg Filed In: |
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