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Competitive Flagship Smartphones

The Google Nexus 5X and 6P Will Take On the iPhone 6S and 6S Plus

— September 29, 2015 — Tech
The Google Nexus 5X and 6P are two new flagship Android phones released by Google at a media event. These phones, manufactured by LG and Huawei respectively, carry the brand new Android Marshmallow operating system and are intended to compete with the iPhone 6S and iPhone 6S Plus.

The Nexus 5X is smaller, cheaper and less powerful, and comes with a 5.2-inch display with a 1920 x 1080 resolution. This phone is powered by a 64-bit Snapdragon 808 CPU and comes in 16 GB and 32 GB storage options.

The Nexus 6P meanwhile features a 5.7 inch 2,560 x 1,440 display and is powered by a Snapdragon 810 processor. It is equipped with a powerful 12.3-megapixel rear camera and a 5-megapixel front camera.

Together, the Nexus 5X and 6P are a signal of intent from Google to get a hefty chunk of the smartphone market.
Trend Themes
1. Android Flagship Smartphones - Disruptive innovation opportunity: Explore partnerships with leading smartphone manufacturers to create competitive Android flagship smartphones.
2. Google Nexus Series - Disruptive innovation opportunity: Continuously improve the Nexus series to compete with other flagship smartphones by enhancing performance, camera capabilities, and display quality.
3. Smartphone Market Competition - Disruptive innovation opportunity: Develop innovative marketing strategies and unique selling points to differentiate from competitors in the highly competitive smartphone market.
Industry Implications
1. Mobile Technology - Disruptive innovation opportunity: Innovate in mobile technology by improving smartphone features, operating systems, and user experiences.
2. Consumer Electronics - Disruptive innovation opportunity: Create cutting-edge consumer electronics by integrating advanced features, performance, and design elements into flagship smartphones.
3. Digital Marketing - Disruptive innovation opportunity: Redefine digital marketing strategies to effectively position and promote flagship smartphones against competitors in a crowded marketplace.
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