Mango's Low-Cost #NewPrices Collection Appeals to Millennials

By: Laura McQuarrie - Mar 30, 2016
References: & thegloss
The #NewPrices collection from Mango introduces a whole new range of clothing that will be irresistible to many Millennial female consumers. As well as boasting more affordability, the first lookbook is filled with garments and accessories that embody a Coachella-inspired relaxed festival style.

Just last month, fast fashion retailer H&M revealed a campaign and a pop-up shop, signifying its continued collaborative efforts with Coachella. This new festival-inspired collection from Mango may rival some of the easy bohemian styles already on offer, especially with its budget-conscious focus.

In addition to being able to find the #NewPrices items in-store, online shoppers can now locate these low-priced items via a new section on Mango's website. In comparison to regular offerings, #NewPrices items are about 15% less expensive.