Bloomingdales' Branding Celebrates the New Whitney Museum Opening

By: Jana Pijak - Jul 21, 2015
References: www1.bloomingdales & fashiontimes
In celebration of the New Whitney Museum grand opening, Bloomingdale's has launched a series of art-focused store windows along with signature shopping bags that are also inspired by the art institution. The New Whitney Museum is set to open in New York's Meatpacking District this Friday and is one of the city most anticipated gallery spaces in recent years.

Depicting the structure's varying construction stages, Bloomingdale's flagship store windows are each accented with large photographs that are captured by Marco Anelli. Each image is paired with complimenting clothing pairings and features props like concrete blocks and other building materials.

Targeting a demographic of art fans and native New Yorkers, this branding effort by Bloomingdale's doesn't stop at shop windows but also includes signature bags that are adorned with iconic art pieces from the likes of Andy Warhol and Roy Lichtenstein.