This New Oreo Ad Shows the Secret to New Flavors is Exploration

By: Ady Floyd - Jan 23, 2016
References: adweek
This new Oreo cookie ad is a child-friendly animated video that exposes how the brand is able to continuously create new and delicious flavors. The secret to new flavors is the brand's 'Oreo Wonder Vault.'

The animated ad begins with a man eating an Oreo on a park bench when he gets curious about how the cookie company keeps producing tasty new flavors. A pleasant male voiceover begins to describe a secret vault that contains exotic red velvet mountains and adventurous cinnamon bun ski hills. While the ad will certainly appeal to children, it will also pique the child-like curiosity and wanderlust within adults.

The ad was created as a promotional campaign to launch two new Oreo flavors that are set to be released this month. The new flavors are -- as mentioned within the add: Red Velvet and Cinnamon Bun. With this in mind, the add closes with a line that sates: "Fresh from the Wonder Vault, we're proud to release these two delicious wonder-filled treats"