Mountain Dew teamed up with Tyler, the Creator in the making of their new Mountain Dew commercial, which the artist himself will be self-directing. Companies teaming up with celebrities is nothing new, but giving the celebrity directorial power is certainly a new strategy, which could be potentially risky or very profitable.
Mountain Dew has taken a smart risk by getting Tyler, the Creator to self-direct its commercial, because his widespread popularity is able to draw in a large audience to the commercial and brand. Although showcasing celebrities in scripted roles often garners a lot of attention, it is Tyler's personality and humor that will subsequently draw in viewers to the advertisement, which is set to debut in just a few days.
Stats for Celebrity-Directed Beverage Ads
Trending: Older & Mild
Research: 667 clicks in 163 w
Interest: > 3 minutes
Concept: New Mountain Dew Commercial
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: moustached animal ads, social flatulence health ads, and planetary building block ads.
Celebrity-Directed Beverage Ads
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