This Campaign Aims to Give Habitat for Humanity a New Identity

By: Katherine Pendrill - Feb 24, 2016
References: littleco & fastcoexist
Habitat for Humanity recently launched a campaign to give the non-profit a new identity. Although many people have heard of Habitat for Humanity, few understand exactly what the organization does. Now the organization is embarking on a major rebranding effort in an attempt to amplify its mission.

In order to give itself a new identity, Habitat for Humanity teamed up with the branding agency 'Little.' The goal of the campaign is to turn attention away for the idea that the organization simply builds houses and instead focus on what the houses represent to those in need. As a result, the organization created a series of visual images that focus on the idea of providing "strength, stability, and self-reliance though shelter."

The rebranding campaign demonstrates the need for non-profits and even for-profit corporations to convey why their services are useful instead of simply focusing on the final product.