This New Energy Drink Appeals to Motorcycling Enthusiasts

By: Rahul Kalvapalle - Mar 1, 2016
References: teamaspar & roadracingworld
Motard is a brand new energy drink brand that is aligning itself with the values of youthfulness, an appreciation for motorcycle culture and the encouraging of norm-breaking behavior. The brand has signed up to be a sponsor of the Aspar Team at the MotoGP World Championship.

Motard truly puts its money where its mouth is when espousing its street cred to the motorbiking community -- a percentage of its profits are donated to a range of special initiatives that promote road safety for motorcycles. Even the look and appearance of the products are designed to align with motorcycle aesthetics.

This new energy drink is a fine example of branding done the right way, with everything from design, partnerships and corporate social responsibility endeavors making it appeal to the motorcycling community that it is looking to tap into.