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Cesar's The West Highland Herald Shares Headlines for Hounds

By: Going Like Sixty - Published: • References: cesar
A new national newspaper is making a city-by-city roll out. The West Highland Herald in partnership with Cesar Brand dog food will be printed and passed out at high traffic locations in major cities. The West Highland Herald is a niche newspaper which will portray the world from a small dog’s point of view.

Dogs have been drooling for their own point of view, and Cesar with BBDO Advertising is happy to provide this new service. The dog food company had this to say about the newspaper:

“CESAR Canine Cuisine recognizes the companionship that a small dog brings to its owners, and wanted to provide a gourmet meal for every possible dining experience,” said Anne Herrington, Director of Marketing for CESAR Brand. “Our research indicates that breakfast time can be a bonding experience for small dogs and their owners, and what better way to show your small dog you love them, then to offer a special breakfast meal prepared exclusively for them.”


The newspaper will be available in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, Phoenix, and San Francisco. Stats for Dog Newspaper Promos Trending: Older & Chilly
Traction: 4,102 clicks in 287 w
Interest: 4 minutes
Concept: Dog Newspaper Promos
Related: 95 examples / 73 photos
Segment: Neutral, 18-55
Comparison Set: 35 similar articles, including: crazy canine coiffures, spoiled pet mania, and pet-friendly poolsides.