Launched by Vice Media, Virtue Worldwide is a new ad agency created to combine the brand's recent acquisitions as well as its in-house creative capabilities. The new endeavor aims to be an agency that will help to market TV and digital content in a way that is focused towards young consumers like Millennials, Gen Xers and beyond.
Virtue Worldwide will operate out of an office in Brooklyn with a team of 450 people. The new ad agency will bring a cohesive experience to the advertising world that is focused on the changing consumer market in order to stay adaptable and relevant. The new business from Vice Media will be headed by chief executive Lars Hemming Jorgensen.
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