Neil Patrick Harris Allures Consumers in the Neuro Sleep Commercial

By: Janelle Savel - Mar 12, 2014
References: sleepwithneuro & adweek
Director Jon Jon Augustavo is the creative genius behind the recent Neuro Sleep commercial.

A seductive Neil Patrick Harris is dressed in silk pajamas sitting on a bed of roses crooning over his desire for a taste of Neuro Sleep to provide him with a good night’s sleep. His vocal talent is evident in this R&B-mocking video in the way that he stays in character throughout the commercial. His appearance was made possible from a Neuro customer survey in which 35% said they would like to have a slumber party with him.

Celebrity guest appearances are always a beneficial way to promote a product. However, singing celebrities in funny parodist commercials are not only entertaining, but also catchy and make consumers remember the product and the brand by having a memorable jingle.