The Nestle Antica Gelateria del Corso Campaign Compares Coffee to a Holiday

By: Meghan Young - Published: Dec 4, 2011 • References: publicis & ibelieveinadv
Take a mini-vacation with the Nestle Antica Gelateria del Corso campaign, or better yet, the actual coffee itself. This small coffee cream is easy, fast and super convenient. Nevertheless, it still manages to hold onto a piece of luxury that will result in a satisfied sigh and a sense of relaxation, even if it only took a few minutes to drink.

Conceived and executed by Publicis, an ad agency based in Milan, the Nestle Antica Gelateria del Corso campaign states, "Take a five minute holiday." Since drinking coffee is often considered an indulgence, just like a holiday, the message it sends is appropriate and apt. To illustrate the point being made, these two print ads feature adorable, tiny holiday suitcases and purses, one for a woman and the other for a man. Stats for Mini Vacation Ads Trending: Older & Chilly
Research: 1,856 clicks in 233 w
Interest: 2.6 minutes
Concept: Nestle Antica Gelateria Del Corso Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: human-devouring animal ads, comic-inspired kid campaigns, and gothic illustration campaigns.