Reduce, Reuse and Recycle are three words that everyone should be familiar with and the Nestlé Waters ‘Endless Possibilites’ video aims to remind us that a water bottle is not just a water bottle.
A sustainable future is something that a lot of people are working hard each day to make a reality and Nestlé Water company has put together a campaign to remind us that recycling used water bottles can make a world of a difference. The video goes on to explain how collected water bottles can be used to not only make new water bottles, but also household carpets and fleece jackets; which can then be recycled over again to create even more materials.
While this idea is not something new, it does bring to light the fact that only 30% of plastic water bottles are recycled in the U.S. today and that number needs to change.
Stats for Water Bottle Reinventions
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Concept: Nestlé Waters Endless Possibilities
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Segment: Neutral, 12-55
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