MTV Green Picks Recycle Machine Transforms Trash into Treasure

By: Shiori Mine - Published: May 3, 2012 • References: & theinspirationroom
The MTV Green Picks Recycle Machine transforms those expired credit cards lurking in your wallet into rocking guitar picks. The gang at MTV Brazil and ad agency Loducca have installed these interactive pop up recycling posters in clubs and bars across São Paulo, Brazil.

The bright 3D poster is certainly eye-grabbing, as people passing by wonder what the big green machine is all about. Intrigued party-goers can insert their card of choice into the machine, press down on the handle and presto, a brand new guitar pick. Old credit cards can be the ideal guitar pick since they are sturdy, yet flex when pressure is applied. Even if you do not rock out on the axe, you could easily turn these picks into statement-worthy necklaces or bracelets. Stats for Recycled Credit Card Picks Trending: Older & Average
Research: 888 clicks in 212 w
Interest: > 3 minutes
Concept: Mtv Green Picks Recycle Machine
Related: 61 examples / 47 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: contemporary spiralling seats, building block bow ties, and scratch-off cd covers.