The New NESTEA Iced Tea Branding was Developed Through Insights

By: Michael Hemsworth - Apr 14, 2017
References: preparedfoods
The new branding and recipe behind NESTEA Iced Tea is the complete result of the brand speaking directly with consumers to gain insights into what they're actually looking for in the beverage aisle.

Sporting a cleaner aesthetic and a slightly cinched middle section, the new bottle design for NESTEA focuses on authenticity to convey that you get only what you see and nothing else.

The NESTEA Iced Tea recipe was revamping to have no HFCS (high-fructose corn syrup) as well as zero artificial flavors or colors. Additionally, the revamped tea has no GMO ingredients and is sweetened with real sugar along with stevia leaf extract. The new NESTEA tea varieties consists of Lemon, Raspberry and Peach flavors.