The partnership between Roxy and Biotherm is a powerful one that combines fashion-forward sports gear like neck warmers with the benefits of skincare. In the Enjoy & Care cosmetotextile range, this duo introduces a unique fabric that's embedded with millions of micro-capsules. These small capsules are filled with formulas of anti-inflammatory marine-christe extract, anti-oxidant vitamin E, shea butter and apricot oil, which are designed to soothe skin that's exposed to harsh winter conditions, especially while hitting the slopes.
When this fabric comes into contact with the skin, the contained micro-capsules are designed to burst and gradually release without its wearer having to do anything but enjoy the fresh powder on the slopes. The capsules in the neck warmer are designed to last about 15 cycles in the washing machine.
What's Driving This Trend
- Cosmetotextile Technology
- The use of fabrics embedded with micro-capsules to deliver skincare benefits presents disruptive innovation opportunities in the beauty and fashion industries.
- Skincare-infused Accessories
- The combination of fashion accessories, such as neck warmers, with skincare properties opens up new possibilities for brands in the fashion and beauty sectors.
- Functional Winter Gear
- The integration of skincare benefits into winter gear like neck warmers demonstrates the potential for disruptive innovation in the outdoor apparel industry.
Who This Affects Most
- Beauty
- The use of cosmetotextile technology in skincare products presents disruptive innovation opportunities for brands in the beauty industry.
- Fashion
- The integration of skincare properties into fashion accessories creates disruptive innovation opportunities for brands in the fashion industry.
- Outdoor Apparel
- The incorporation of skincare benefits into winter gear opens up disruptive innovation opportunities for brands in the outdoor apparel industry.
