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Naver App Square is a Cool Temporary Store by Urbantainer

By: Katherine Vong - Published: • References: naver & psfk
Innovative pop-up stores have been, well, popping up a lot over the last few years, and South Korea-based architecture and design company Urbantainer has created a unique temporary store called Naver App Square.

Naver App Square, created for the South Korean search engine Naver, is actually a shipping container that has been converted into a giant cardboard box. According to PSFK, the designers at Urbantainer combined a metal shipping container with sheets of cardboard so that the end result looks just like a big, open cardboard package. Its exterior even mimics the look of a parcel and features a scannable QR code as well.

Inside, the Naver App Square contains all-cardboard furniture and accents, including tables, chairs, speakers and wine bottles. Stats for Cardboard Box Pop-Up Shops Trending: Older & Buzzing
Traction: 87,817 clicks in 154 w
Interest: 3.3 minutes
Concept: Naver App Square
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: modular cubed pop-ups, 52 pop-up establishments, and luxury paper pop-ups.