Drew Ehrgott Designs for the Natural History Museum of Utah

By: Jamie Danielle Munro - Published: • References: ehrgott & packageinspiration
The Natural History Museum of Utah hired Drew Ehrgott to complete packaging designs for the company's gift shop. The result is a transparent look that holds various rock minerals, however, upon first glance the entire design resembles candy.

Drawing this association between candy and rocks is a clever one, considering most children will be drawn to sweets over previous minerals. In a way, the rocks look like Easter eggs just waiting to be eaten. The only downside to this branding aesthetic is the risk of having children disappointed upon finding out that the rocks are inedible. However, for more science-inclined kids they subconsciously be drawn to the candy-like look and still be content with buying rocks from the Natural History Museum of Utah. Stats for Candy-Like Mineral Packaging Trending: This Quarter & Average
Traction: 325 clicks in 17 w
Interest: 0.8 minutes
Concept: Natural History Museum Of Utah
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: chemist perfume packaging, drawer-like phone packaging, and elementary egg packaging.