Auntie Anne’s Is Giving Out Money for National Auntie Day
Grace Mahas — July 19, 2022 — Marketing
References: prnewswire & auntieannes
In celebration of National Auntie Day on July 26th, Auntie Anne's is giving fans across the nation the chance to get a free Original or Cinnamon Sugar pretzel with the purchase of any drink via the Pretzels Perk app.
Alongside the free "dough" Auntie Anne's is offering, the brand teaming up with Cash App to give lucky fans the chance to win between $5 to $10,000. To enter, fans need to tag Auntie Anne's and tell the brand why they need the extra cash on TikTok, Instagram, Facebook, or Twitter along with their personal $cashtag and the hashtags #NationalAuntieAnnesDay and #Entry.
On National Auntie Day, 135 randomly selected winners will receive a Cash App money transfer for $5, $100, or $500 - but those hoping to win $10,000 will need to work a little harder. Video submissions showing Auntie Anne's love and why they'd like the $10,000 are required to be eligible for the prize.
Alongside the free "dough" Auntie Anne's is offering, the brand teaming up with Cash App to give lucky fans the chance to win between $5 to $10,000. To enter, fans need to tag Auntie Anne's and tell the brand why they need the extra cash on TikTok, Instagram, Facebook, or Twitter along with their personal $cashtag and the hashtags #NationalAuntieAnnesDay and #Entry.
On National Auntie Day, 135 randomly selected winners will receive a Cash App money transfer for $5, $100, or $500 - but those hoping to win $10,000 will need to work a little harder. Video submissions showing Auntie Anne's love and why they'd like the $10,000 are required to be eligible for the prize.
Trend Themes
1. Social Media Giveaways - Brands can implement social media giveaways to increase engagement and reach new audiences.
2. Collaborative Marketing Campaigns - Businesses can join forces with complementary brands for mutually beneficial advertising opportunities.
3. Incentivized App Downloads - By offering exclusive deals and personalized promotions, brands can encourage users to download and engage with their mobile app.
Industry Implications
1. Fast Food - Fast food chains can utilize creative promotions and giveaways to attract new customers and increase loyalty.
2. Mobile Payment - Mobile payment apps can collaborate with businesses to offer exclusive promotions and incentivize downloads.
3. Social Media - Social media platforms can partner with brands to create engaging and shareable promotions that drive user activity and increase revenue.
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