Natalist Curates Solutions for People Trying to Get Pregnant
Laura McQuarrie — August 28, 2019 — Lifestyle
References: natalist & fastcompany
Natalist sells reproductive health kits filled with essentials for women who are looking to get pregnant. The company offers a mix of products that can be purchased individually and received as part of monthly subscription boxes, all of which are discreetly delivered. Notably, the branding and packaging of the products is also quite simple, minimalist and free of images of children, as founder and CEO Halle Tecco herself found that virtually every pregnancy test or fertility tracker on the market pictures babies—which can be triggering to those who are struggling to conceive.
In the 'Get Pregnant Bundle,' Natalist packs a month's supply of ovulation tests, pregnancy tests, prenatal multivitamins, omega DHA and an educational Conception 101 book, which the brand calls a "BS-free guide to getting pregnant."
In the 'Get Pregnant Bundle,' Natalist packs a month's supply of ovulation tests, pregnancy tests, prenatal multivitamins, omega DHA and an educational Conception 101 book, which the brand calls a "BS-free guide to getting pregnant."
Trend Themes
1. Reproductive Health Kits - The trend of reproductive health kits provides opportunities for brands to innovate with personalized and convenient solutions for people trying to get pregnant.
2. Monthly Subscription Boxes - The rise of monthly subscription boxes for reproductive health products creates avenues for companies to disrupt the market with curated and discreetly delivered essentials.
3. Trigger-free Branding and Packaging - The demand for trigger-free branding and packaging in reproductive health products presents opportunities for businesses to cater to the emotional needs of those struggling with infertility.
Industry Implications
1. Reproductive Health - The reproductive health industry can explore disruptive innovation by developing comprehensive kits and subscription services that address the specific needs of individuals trying to conceive.
2. E-commerce - The e-commerce industry can seize disruptive innovation opportunities by creating platforms or marketplaces that offer reproductive health kits and subscription boxes as a convenient shopping option.
3. Packaging and Branding - The packaging and branding industry can capitalize on disruptive innovation by providing design solutions that cater to the sensitivities of customers struggling with infertility and provide trigger-free experiences.
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