With her sleek, red hair, model Julia Hafstrom stars in the Nasty Gal March 2013 Lookbook.
The model does a phenomenal job of embodying the online retailer's brand of fashion-savvy hipster style. She sports an array of duds form Nasty Gal's seasonal offerings that include a kaleidoscopic prints, metallic florals and even a leather skater-style dress, boldly styled by Ashley Glorioso.
Photographer Zoey Grossman captures the playful energy of this catalog, a refreshing take on Spring's essentials. Perhaps the most on-point part of this lookbook is the strict adherence to brand identity, a marketing initiative that deserves praise as it captures a very niche consumer base. With its accessibility and hip aesthetic, the Nasty Gal March 2013 Lookbook is sure to resonate well with loyal fans of the chic label.
Stats for Playful Pattern Pictorials
Trending: Older & Buzzing
Research: 17,293 clicks in 163 w
Interest: 4 minutes
Concept: Nasty Gal March 2013 Lookbook
Related: 100 examples / 77 photos
Segment: Females, 12-35
Comparison Set: 37 similar articles, including: modernized 70s apparel, glamorously urban lookbooks, and girlishly athletic fashion campaigns.
Playful Pattern Pictorials
More Stats +/-
Glamorously Urban Lookbooks
Modernized 70s Apparel
Girlishly Athletic Fashion Campaigns
Playful Monochromatic Fashion
Hipster Blogger Muses