Wayfair Appeals to Country Music Fans with 'Cam’s Nashville Home Makeover'
Jana Pijak — November 14, 2017 — Marketing
References: youtube
'Cam’s Nashville Home Makeover' is a new Wayfair ad that features a bubbly Country music star as its host. Singer Cam shares her favorite home decor essentials with the e-retailer's fans, and walks viewers through a bonus room, and master bedroom makeover.
Describing her taste as a mix of airy, and fresh Californian style -- a nod to her background and childhood -- and a more rustic Southern look that reflects her current home town -- Cam highlights specific Wayfair products that were used to revamp two spaces within her home.
In addition to sharing some style ideas in this ad, Cam also drives home the idea of convenience, and explains just how easy it is to have all of one's home essentials delivered to their door.
Describing her taste as a mix of airy, and fresh Californian style -- a nod to her background and childhood -- and a more rustic Southern look that reflects her current home town -- Cam highlights specific Wayfair products that were used to revamp two spaces within her home.
In addition to sharing some style ideas in this ad, Cam also drives home the idea of convenience, and explains just how easy it is to have all of one's home essentials delivered to their door.
Trend Themes
1. Country Music-hosted Ads - Opportunity for advertisers to appeal to specific fan bases and creatively showcase products.
2. Home Makeover Content - Potential for brands to collaborate with influencers and provide engaging content that showcases their products.
3. Convenient Delivery Services - Opportunity for businesses to capitalize on the growing demand for convenient and fast delivery options.
Industry Implications
1. E-commerce - Wayfair's ad campaign highlights the impact of influencer marketing in the home goods industry.
2. Home Decor - Potential for brands to connect with consumers through relatable influencers and create personalized home decor options.
3. Music - Opportunity for music industry brands to collaborate with home decor companies and cross-promote products to different fan bases.
0.4
Score
Popularity
Activity
Freshness
