If the eyes are the soul to the windows, then eye makeup could easily be considered decorative curtains; the Nars Dual-Intensity Eyeshadow ad campaign showcases a range of dramatic options that many women will fall in love with. Darkly alluring, the image focuses on a smokey eye fit for a femme fatale. By doing so, it really brings to light the intensity of this collection.
Starring a topless Daria Strokous, the Nars Dual-Intensity Eyeshadow ad campaign has a glamorous rocker feel about it. Yet the latest innovation is less about persona and more about technology. Founder François Nars says, "I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibly of being used wet or dry."
Stats for Smokey Eyed Makeup Ads
Trending: Older & Warm
Research: 1,948 clicks in 107 w
Interest: 1.3 minutes
Concept: Nars Dual-Intensity Eyeshadow
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: summery urban fashion ads, dainty gown fashion ads, and glamorously moody fashion ads.
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