Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
Juice boxes that have been colored and textured to look like strawberries, kiwi and bananas have been some of his latest projects. Mmmm!
Implications - Taking a traditional item and imbuing it with unfamiliar qualities is a great way to stand out in a competitive marketplace. Companies should consider how their products can be altered slightly to transform an average commodity into a cutting-edge design.