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Business can often be a mean game in which players put on their poker faces to make bold and safe moves alike; the Namibia Procurement Fund ad campaign would advocate the bold moves. By pitting yourself against the toughest of competition with the right backers, a player is sure to come out the winner every time.

Conceived and executed by Windhoek-based ad agency DDB, the Namibia Procurement Fund ad campaign centers on some familiar sayings that have been tweaked slightly for more dramatic purposes. For instance, instead of grabbing the bull by the horns, why not grab them by the balls? Or forget about the rat race when the Namibia Procurement Fund can breed the cats that contain them.