This Hardy Sofa by Nacho Carbonell is Softer Than it Looks
Made from bags of various shapes and sizes filled with colored concrete, Nacho Carbonell's unorthodox couches are surprisingly amusing, quirky and soft. Furthermore, the couches can be made on location which allows Nacho Carbonell to fully customize their look, feel and color to the surrounding atmosphere.
Implications - Using innovative materials to create everyday products that most buyers use on a regular basis is a great way for businesses to appeal to a wide target demographic. The use of unique materials within everyday objects increases the appeal of mundane items.