The ‘mymuesli' iPhone 4 TV Ad is a Marketing First
By: Tiana Reid -
Published: Jul 15, 2010 Updated: Jun 14 2011 • References: mymuesli
The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign.
Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes â€œmaking ofâ€ scenes).
Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.