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The ‘mymuesli' iPhone 4 TV Ad is a Marketing First

By: Tiana Reid - Published:   Updated: Jun 14 2011 • References: mymuesli & springwise
The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign.

Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of” scenes).

Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.

Stats for Phone-Recorded Commercials Trending: Older & Mild
Traction: 1,215 clicks in 231 w
Interest: 3.8 minutes
Concept: Mymuesli Iphone 4
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: 24 foods you can customize, 15 healthy back to school lunch ideas, and customized protein bars.