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The ‘mymuesli' iPhone 4 TV Ad is a Marketing First

By: Tiana Reid - Published:   Updated: Jun 14 2011 • References: mymuesli and springwise
The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign.

Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of” scenes).

Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.