The My Grip Pen is Designed to Make Writing Easier and More Fun
Michael Hines — April 13, 2011 — Life-Stages
References: bruynzeel-mygrip & springwise
Dutch company Bruynzeel-Sakura's My Grip pen is a revolutionary new writing utensil designed to aid young children learning to write. The pen has an ergonomic and customizable design intended to make writing both more fun and easier.
How do you make writing easier and more fun? Quite simply actually. The My Grip pen is constructed of colorful individual pieces that can be connected or removed to make the pen bigger or smaller as needed. The pieces come in all different styles which encourages children to trade with one another to customize their pens. The unique shape of the pieces lets children wield their pens in either hand. The pens have been given the 'teacher-approved' label and are currently selling for around $13 a pop.
How do you make writing easier and more fun? Quite simply actually. The My Grip pen is constructed of colorful individual pieces that can be connected or removed to make the pen bigger or smaller as needed. The pieces come in all different styles which encourages children to trade with one another to customize their pens. The unique shape of the pieces lets children wield their pens in either hand. The pens have been given the 'teacher-approved' label and are currently selling for around $13 a pop.
Trend Themes
1. Customizable Writing Tools - Disruptive innovation opportunity: Develop a platform that allows users to design and customize their own writing tools.
2. Ergonomic Design for Children - Disruptive innovation opportunity: Create ergonomic products specifically designed to aid children in various school activities, such as writing, drawing, and typing.
3. Peer-to-peer Pen Trading - Disruptive innovation opportunity: Build a digital platform or app that allows children to trade and exchange writing utensils with their peers, promoting collaboration and customization.
Industry Implications
1. Stationery and Office Supplies - Disruptive innovation opportunity: Integrate smart technology into stationery products to enhance functionality and user experience.
2. Educational Tools and Toys - Disruptive innovation opportunity: Develop interactive educational tools and toys that promote learning and engagement.
3. Children's Products and Accessories - Disruptive innovation opportunity: Design and manufacture child-oriented products with an emphasis on ergonomic design and customization.
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