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The subjects in the Musikaliska Concert Hall ad campaign take on classic conqueror stances. This is appropriate when one reads the tag line lying just beneath them, "Let the French music conquer you this fall." These are no typical conquerers. Instead, one is a clarinet player while the other is a conductor.

The Musikaliska Concert Hall ad campaign was conceived and executed by A Perfect World, an ad agency based in Stockholm, Sweden. It ushers in a new performance that many people should allow themselves to enjoy. Considering the print ads, people will learn that these classical musicians don't necessarily take themselves too seriously, perhaps the show itself will be threaded with a bit of contemporary excitement.

The Musikaliska Concert Hall ad campaign was art directed by Johan Gustafsson and Peder Anzén.