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Musical Advert

Glass Harpist Works Magic

You may not have heard of Petr Spatina before but you will soon.

Petr, is a glass harpist, a very good one at that. He was recently spotted by the ad team behind Skoda’s new advert for the family car Superb, performing with dozens of crystal glasses filled with various measures of water to create different musical notes

The advert is quite simply amazing. Not only does it show Skoda, a car manufacture that was once at the lower end of public perception, as an aspirational brand but one that can think differently from the rest and give us something completely innovative. Petr’s talents combined with the simplicity of the commercial is something to be admired.

job well done I think.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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