Deceptive Car Framing Edit
Volkswagen Ads

In celebration of Volkswagen being the official car of the San Sebastian Film Festival, DDB Barcelona created a collection of print ads inspired by the movie-making process of framing to show you how riding in a VW can make anyone look much better.

With a tag line of, “It’s all a matter of framing”, we see a beautiful girl riding in a Beetle, only to find out, when she steps out of the car, that she is with a very old, short man. Another ad shows a chilled out, slightly geeky-looking guy in a Touareg who turns out to have a huge belly when he steps out. The third image shows what appears to be a handsome stud in a VW Golf, but when he steps out of the car in a leopard print skimpy swimsuit and a boombox, he offers viewers a real shock!

The fun ads were illustrated by Lucas Milà and Daniel Gonzalez with art direction by Xavi Galbis.