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In celebration of Volkswagen being the official car of the San Sebastian Film Festival, DDB Barcelona created a collection of print ads inspired by the movie-making process of framing to show you how riding in a VW can make anyone look much better. With a tag line of, “It’s all a matter of framing”, we see a beautiful girl riding in a Beetle, only to find out, when she steps out of the car, that she is with a very old, short man. Another ad shows a chilled out, slightly geeky-looking guy in a Touareg who turns out to have a huge belly when he steps out. The third image shows what appears to be a handsome stud in a VW Golf, but when he steps out of the car in a leopard print skimpy swimsuit and a boombox, he offers viewers a real shock! The fun ads were illustrated by Lucas Milà and Daniel Gonzalez with art direction by Xavi Galbis. References: adsoftheworld Filed In: |
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Deceptive Car Framing
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Volkswagen Ads
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FOUR WAYS TO REACT: vote, favorite, add more examples of Deceptive Car Framing or comment about Volkswagen Ads.
| Charles Smith on May 28, 08 0 Trends 12 Comments |
I think the beautiful girl with an old short guy is the good but it is look much better if the car they used is the one that published in Volkswagen To Release Next Generation Passat In 2011. |
Charles Smith on May 28, 08 0 Trends 12 Comments
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| Ayman Helweh on May 28, 08 2,236 Trends 2,641 Comments |
But charles, they want to drive sales for car models that are on the market right now, not in 2011. No one can but that model you mentioned right now :) |
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Ayman Helweh on May 28, 08 2,236 Trends 2,641 Comments
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