The Music World Children's Day ad campaign takes well-known musical legends and reveals their childhood struggles, highlighting music as a way to overcome obstacles. The ads feature John Lennon and Elvis Presley in particular and their issues with dyslexia and stuttering, respectively.

These famous musicians used music as an outlet to face their issues and ultimately overcame them to be the successes we know them to be today. The Music World Children's Day ad campaign wants to, as the tagline advertises, "encourage every child this children's day."