Some of the biggest artists in the world have teamed up for a new advert to promote the nationwide launch of British radio station Capital FM. The advert features Usher, Rihanna and the Black Eyed Peas (to name a few), and sets out to promote Capital FM as one of the most significant radio stations in London.
In the Capital FM commercial, the artists talk about how important radio is to them as a medium and how it enables them to connect with their fans. I’m impressed with the roster of artists Capital FM have managed to pull together for the advert making this an undeniably effective way of launching Capital FM across the UK.
Stats for Star-Studded Radio Ads
Trending: Older & Average
Research: 3,841 clicks in 279 w
Interest: > 3 minutes
Concept: Capital FM
Related: 91 examples / 70 photos
Segment: Females, 18-35
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