I love how the Museum of Communism ad campaign is poking fun at its own subject matter in order to entice people to come and visit their halls. A backwards campaign, it actually shows people trying to escape communism rather than celebrating it. In fact, you can even see that the people in the ads are clearly going in the opposite direction of the museum itself as well.
Cleverly conceived and well-executed by Prague-based a agency Y&R, the Museum of Communism ad campaign is fun and light-hearted, a perfect foil to a rather serious topic. I even like that it features the information, 'Open Daily from 9:00 to 21:00.'
The Museum of Communism ad campaign was art directed by Thiago Jacon and photographed by Miro Minarovych.
Stats for Radical Escaping Campaigns
Trending: Older & Mild
Research: 1,405 clicks in 254 w
Interest: 4 minutes
Concept: Museum Of Communism
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: channel-flipping campaigns, sci-fi gamer campaigns, and iconic candy posters.
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