Fair Pairs Dissolving Pods and Zero-Waste Glass Containers
Laura McQuarrie — April 12, 2018 — Eco
References: fair.cleaning
There are plenty of household cleaners that are branded as "eco-friendly" that come in plastic packages with formulas that are made up of chemicals and mostly water—Fair aims to set itself apart by providing multipurpose cleaners in a zero-waste format.
In place of conventional plastic bottles, Fair favors elegant glass bottles, in which dissolvable pods with active ingredients may be added. True to its name, Fair aims to deliver "just what is essential" at an affordable price. By selling water-soluble pods, Fair helps to cut down on the bulk of packaging so that waste may be significantly reduced with each purchase.
Fair is introducing its cruelty-free, biodegradable, mutipurpose cleaners with four fresh scents made from natural extracts.
In place of conventional plastic bottles, Fair favors elegant glass bottles, in which dissolvable pods with active ingredients may be added. True to its name, Fair aims to deliver "just what is essential" at an affordable price. By selling water-soluble pods, Fair helps to cut down on the bulk of packaging so that waste may be significantly reduced with each purchase.
Fair is introducing its cruelty-free, biodegradable, mutipurpose cleaners with four fresh scents made from natural extracts.
Trend Themes
1. Zero-waste Packaging - Fair's use of zero-waste glass bottles and dissolvable pods provides a disruptive innovation opportunity to eliminate plastic waste in the household cleaning industry.
2. Water-soluble Pods - Fair's use of water-soluble pods as a delivery mechanism for their cleaning products presents a disruptive innovation opportunity to reduce packaging and shipping costs in the cleaning industry.
3. Natural Extracts - Fair's emphasis on using natural extracts in their cleaning products presents a disruptive innovation opportunity to capitalize on the growing consumer interest in sustainability and eco-friendliness.
Industry Implications
1. Household Cleaning - Fair's biodegradable multipurpose cleaners pose a disruptive innovation opportunity in the household cleaning industry by promoting sustainable and eco-friendly practices.
2. Packaging - Fair's use of zero-waste packaging presents a disruptive innovation opportunity in the packaging industry to reduce environmental waste.
3. Shipping and Delivery - Fair's use of water-soluble pods as a delivery mechanism presents a disruptive innovation opportunity in the shipping and logistics industry to reduce packaging and shipping costs.
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