Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Mickey Phoon — April 13, 2023 — Fashion
References: sneakernews
Nike has revealed its latest multi-logo high-top sneakers called the Blazer Mid '77. The sneakers model was first released in 1973 as a performance basketball sneaker named after the Portland Trail Blazers. Since its foundation, the sneakers have been adapted as lifestyle sneakers and collaborated with street artist Futura and skater Lance Mountain.
The Nike Blazer Mid '77 has white leather uppers with an exposed stitching design. One side of the sneakers has Nike's logo brand in four different iterations: an original black logo, an orange outline logo, an original gray logo, and a tiny white embroidered logo. The other side has Nike's logo branding in an original black outlined design. The midsole, lacing system, and lining are white, with the tongues containing a Nike label. Additionally, the heel tab Nike branding is in big plain letters. The sneakers will be available later in the year.
Image Credit: Nike
The Nike Blazer Mid '77 has white leather uppers with an exposed stitching design. One side of the sneakers has Nike's logo brand in four different iterations: an original black logo, an orange outline logo, an original gray logo, and a tiny white embroidered logo. The other side has Nike's logo branding in an original black outlined design. The midsole, lacing system, and lining are white, with the tongues containing a Nike label. Additionally, the heel tab Nike branding is in big plain letters. The sneakers will be available later in the year.
Image Credit: Nike
Trend Themes
1. Multi-logo Sneakers - Multi-logo sneakers are becoming a trend, allowing companies to showcase their brand in a creative and unique way on a popular product.
2. Retro Throwback - Retro throwback sneakers that have been revamped with modern twists are trending, allowing companies to attract consumers with a love for nostalgia.
3. Collaborations - Collaborations with artists and influencers to create unique sneaker designs are growing in popularity, creating an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can incorporate multi-logo and retro throwback sneaker designs to attract consumers with a love for nostalgia and unique branding.
2. Marketing - Marketing industries can use multi-logo sneaker designs as a creative way to promote and showcase a company's brand in a unique way.
3. Sports - The sports industry can use collaborations with artists, influencers, and designers to create unique sneaker designs for sports teams, increasing sales and fan loyalty.
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