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The Displax Pad Multi-Touch System Boasts Its Size

By: Laura McQuarrie - Published: • References: displax & facebook
The Displax Pad is a large multi-touch system that's using a rather suggestive campaign to advertise its displays. The commercial has women admitting "It's just like my husband's... but much bigger" and men making the same kind of admissions, sheepishly stating "It's bigger than mine."

But before you can get carried away with dirty thoughts from these less-than-innocent remarks, the video launches into a description of the Pad itself. The Pad's large scale makes it ideal for public spaces, and just like a tablet that's been supersized, it responds to a range of touch-based gestures with ease. With sizes starting from 40" and reaching 65", the display system is most likely bigger than any tablet or touchscreen you own, so there's some truth to the seemingly suggestive statements. Stats for Sensual Oversized Tablet Ads Trending: This Quarter & Buzzing
Traction: 309 clicks in 17 w
Interest: > 3 minutes
Concept: "multi Touch System"
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: oversized multimedia tablets, tidy minimalist tech desks, and paper-replacing tablets.