The Humorous Mulberry Miracle Ad Replaces Baby Jesus with a Purse

By: Cadhla Gray - Nov 2, 2015
References: mulberry & fastcocreate
With December approaching, ad agencies are getting creative to make products appear as the perfect Christmas gift like in this 'Mulberry Miracle' commercial.

The commercial starts with a woman happily receiving the Mulberry red bag as a gift from her loving partner. Next thing you know, the neighboring "shepherds" and "kings" come bearing gifts of wine to see the Christmas miracle -- likening the $1,400 bag to the baby Jesus Christmas. The Mulberry Miracle ad ends with the camera panning out on a modern-day nativity scene, centered around the luxury purse.

The brand boldly approaches Christmas with tongue-in-cheek humor and sarcasm. Instead of trying to convince consumers that its products will provide a meaningful loving gift, it uses honesty to admit its bags are a materialistic present -- but one that will be loved nonetheless.