The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
References: hudsonyardsnewyork
MUJI IS is a new immersive exhibit that reflects on the Japanese brand's four decades of design innovation. Running in parallel with NYCxDESIGN, the MUJI IS event will run on the fourth level of 20 Hudson Yards in New York City from May 18th until June 4th.
An immersive forest-inspired installation sets the mood for the exhibition. The 15 tree-like structures will feature "verbs that reflect the iconic brand’s four decades of design history." These verbs were carefully selected from the MUJI IS book. One archival product will be singled out by each tree and the verb will reflect that design's function—for example, Totonoeru (organize) and Ikasu (utilize).
The MUJI IS exhibition is a great destination for fans of the brand and those looking to learn more.
Image Credit: Muji
An immersive forest-inspired installation sets the mood for the exhibition. The 15 tree-like structures will feature "verbs that reflect the iconic brand’s four decades of design history." These verbs were carefully selected from the MUJI IS book. One archival product will be singled out by each tree and the verb will reflect that design's function—for example, Totonoeru (organize) and Ikasu (utilize).
The MUJI IS exhibition is a great destination for fans of the brand and those looking to learn more.
Image Credit: Muji
Trend Themes
1. Immersive Exhibitions - The MUJI IS Exhibit showcases an immersive, forest-inspired installation and is an example of how brands can create captivating experiences for their customers.
2. Design Innovation - MUJI IS exhibition highlights the brand's four decades of design innovation and is an opportunity for businesses to reflect on their own design history and explore new possibilities.
3. Archival Product Showcasing - MUJI IS exhibition showcases archival products and utilizing a verb to reflect its function. This can be a unique way for brands to showcase their brand history and create nostalgia among customers.
Industry Implications
1. Retail Industry - The retail industry can create immersive, brand-focused exhibits that can not only educate customers about the company's history, but also delight and engage them.
2. Design Industry - Design industry professionals can draw inspiration from the MUJI IS exhibition to explore new ways to showcase their own products and history.
3. Tourism Industry - The tourism industry can incorporate immersive, brand-focused exhibits like the MUJI IS exhibition as a part of their destination attractions to create unique experiences for visitors.
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