MTV & VIVA Body Paint PETA Ads
VJs and hosts from the popular music channels stripped naked and posed as miserable animals in captivity with the use of creative body paint.
Participants include Sebastian KÃ¶nig, Claire Oelkers, Hadnet Tesfai, Jan KÃ¶ppen, Liza Li, Nina Eichinger, and Ariane Alter.
The campaign recently premiered in Germany's TV Digital magazine.
Implications - Controversial imagery in advertising is an effective way for businesses to garner media and customer attention. The use of once-taboo topics and images will attract young buyers, and will create consumer curiosity, allowing a business to reach new buyers in a competitive market.Stats for Nude VJs for Animal Rights Trending: Older & Buzzing
Traction: 163,457 clicks in 315 w
Interest: 4 minutes Concept: Nude VJs For Animal Rights
Related: 64 examples / 49 photos
Segment: Neutral, 18-55 Comparison Set: 23 similar articles, including: 15 body paint innovations, daringly unique halloween costumes ideas, and 27 provocative peta protests.