MTV & VIVA Body Paint PETA Ads

By: Ayman - Published: Nov 9, 2008   Updated: Aug 23 2011 • References: & arabaquarius.blogspot
Music channels MTV and VIVA have collaborated with PETA Germany for an artistic body paint campaign to raise awareness among young people about animal rights.

VJs and hosts from the popular music channels stripped naked and posed as miserable animals in captivity with the use of creative body paint. 

Participants include Sebastian König, Claire Oelkers, Hadnet Tesfai, Jan Köppen, Liza Li, Nina Eichinger, and Ariane Alter.

The campaign recently premiered in Germany's TV Digital magazine.

Implications - Controversial imagery in advertising is an effective way for businesses to garner media and customer attention. The use of once-taboo topics and images will attract young buyers, and will create consumer curiosity, allowing a business to reach new buyers in a competitive market. Stats for Nude VJs for Animal Rights Trending: Older & Buzzing
Research: 168,404 clicks in 394 w
Interest: 4 minutes
Concept: Nude VJs For Animal Rights
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: 15 body paint innovations, daringly unique halloween costumes ideas, and 27 provocative peta protests.