Perhaps it is a sense of tradition. Holiday windows date back as far as the 1840s, when stores decorated their windows with evergreen and wrapped gifts. In the 18070s L.P. Tibbals' toy store installed mechanical steam toy trains for the public to gape at, and Macy’s spent close to $10,000 decorating its holiday windows with imported dolls.
But a more likely justification for spending on windows is that retailers hope to drive positive word-of-mouth – including on blogs and websites that cover retailing like trendhunter.com.
Read the full article here on MSNBC!Stats for MSNBC: Trend Hunter Cited in Feature About Wired Windowshopping Trending: Older & Chilly
Research: 133 clicks in 281 w
Interest: 0.8 minutes Concept: Msnbc Trend Hunter
Related: 48 examples / 37 photos
Segment: Neutral, 18-55 Comparison Set: 18 similar articles, including: plastic bottle villages, weather-resistant sneakers, and modular sushi fusion eateries.