Perhaps it is a sense of tradition. Holiday windows date back as far as the 1840s, when stores decorated their windows with evergreen and wrapped gifts. In the 18070s L.P. Tibbals' toy store installed mechanical steam toy trains for the public to gape at, and Macy’s spent close to $10,000 decorating its holiday windows with imported dolls.
But a more likely justification for spending on windows is that retailers hope to drive positive word-of-mouth – including on blogs and websites that cover retailing like trendhunter.com.
Read the full article here on MSNBC!Stats for MSNBC: Trend Hunter Cited in Feature About Wired Windowshopping Trending: Older & Chilly
Research: 133 clicks in 284 w
Interest: 0.8 minutes Concept: Msnbc Trend Hunter
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Segment: Neutral, 18-55 Comparison Set: 14 similar articles, including: supportive skirt stillettos, cloudy beer packaging, and fishless vegan fillets.