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The MSGM Spring/Summer 2013 Advertorial is Fun and Vibrant

By: Jana Pijak - Published: • References: msgm.it & thefashionisto
The MSGM Spring/Summer 2013 ad campaign features artful and color-infused collage imagery. This striking image series features monochromatic portraits enriched with pencil illustrations by artist Silvia Prada. The compositions are then enhanced with the label's colorful textile patterns.

The fun couple campaign features top male model Florian Van Bael who stars alongside female costar Juju Ivanyuk. The couple smile and embrace one another while smirking and grimacing at the camera.

Displaying a stronge sense of chemistry and humor, the MSGM Spring/Summer 2013 ad campaign exudes a romantic air. The label enlists famed photographer Giampaolo Segura to capture the pair, who are outfitted by stylist Miguel Arnau. The duo shine in pattern-clashing garment pairings and whimsical prints that feature subjects ranging from vintage pinups to numerical icons. Stats for Color-Collaged Couple Campaigns Trending: Older & Buzzing
Traction: 5,455 clicks in 100 w
Interest: 2.9 minutes
Concept: MSGM Spring/Summer 2013
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: flower power pictorials, wild wallpaper lookbooks, and iconically collaged catalogs.