Fresh European Fashion
Focusing on a demographic of under 35, consider MSGM the epitome of what it means to create Italian-style fashions.
Implications - Companies should never underestimate society's attraction to a foreign style. As it is not always possible to travel to these exotic locations, bringing elements of these spot-specific styles to a customer will satisfy this need for globe-trotting. In doing so, companies will have an edge over their competitors.